| The capital had some star brigade visiting the chosen
40 homes of the contest winners here. The contest, from Monday to
Thursday, had questions related to the star and their serials. The
viewers had to write in to the newspapers (the media partners for
the event) or call Radio City with the answers.
The winning deal was to have the stars of the small screen in the
winners' homes on Saturday and Sunday and getting to spend time
with them.
Though the function began slightly late in the Capital, the whole
team of Star's communication department ensured that the journalistic
fraternity was there in full attendance to announce the winners
and the subsequent visit by stars.
The telly artistes who would be visiting the rounds of the winners'
homes today and tomorrow included Sangita Ghosh and Sweta Keswani
of Des Mein Nikla Hoga Chand, Gurdip Kohli aka Dr Juhi of
Sanjivini and Sonal Sehgal and Manav Gohil from Saara
Akaash.
Star is also unleashing a media blitz to drive home the point that
it is the No 1 channel. Even some competition bashing is going on.
Sample this statement, which has been culled from a three-page
release issued by Star, "Recently the most spectacular Indian
movie of recent times, Devdas (on SET Max) was totally crushed
by Jurassic Park dubbed in Hindi on Star Plus. Jurassic
Park achieved far higher viewership - 6.1 TVR as against 4.2
of Devdas."
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