An official release informs that the packaging helps retain the aroma and freshness of tea for a longer period. Unlike ordinary packaging, which is thrown away after use – these new environmentally friendly containers give consumers an opportunity to create an interesting and colourful collection of 'airtight containers' for their kitchen.

Godrej Noble House is a luxury blend of Assam and Darjeeling teas. The aim is to give connoisseurs a delicious and perfect balance of flavour and aroma. Godrej Chai House is a special “secret” blend. The brands aim is to give consumers a strong full-bodied “Kadva Nahin, Kadak” taste. It positions itself as the perfect strong cup of tea without the bitter taste that is associated with strong tea.

Godrej Tea is a part of the Rs 45 billion Godrej group. It launched three brands of tea in the Indian market in January 2003.