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To acknowledge the best of the best across the network, the jury
judged each agency on its 2003 performance in the categories of
creative product, new business success, reputation enhancement and
overall business performance. The agency that received the highest
overall score was crowned Leo Burnett Worldwide Agency of the Year.
Other top performers were honoured as "Bright Star agencies (Agency
of the Year finalists) and "Rising Star" agencies (agencies to watch)
in each region.
Speaking on the occasion, Leo Burnett India chairman and CEO Arvind
Sharma said, "Globally Leo Burnett is an great agency network with
awesome reputation for quality in most of the markets it operates
in. That Leo Burnett India has been given this award proves that
Indian Advertising is all geared to match and surpass international
advertising standards."
Earlier this year Leo Burnett India recruited a high-profile national
creative director, KV Sridhar, opened a new headquarters office
in Mumbai and won 83 per cent of the new business pitches it participated
in, including the Indian Oil Company assignment, one of the biggest
in Indian advertising history. Creatively, Leo Burnett India was
one of two Indian agencies shortlisted in the TV category at Cannes
and the only agency to score a finalist at D&AD. The agency's Leo
Entertainment venture dedicated to film marketing also generated
tremendous buzz and momentum for the agency, with clients such as
Coke, P&G and MTV.
Leo Burnett Worldwide CEO Linda Wolf added, "We are delighted that
the 2003 Agency of the year winner is India. We are especially proud,
since this is India's first time even as a finalist in the competition.
They had a stellar year of a tremendous reputation enhancement,
exceptional business development performance, greatly improved creative
and exceeding revenue and profit objectives."
The Leo Burnett network is split into three regions for this competition:
Asia Pacific, EMEA and the Americas.
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