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The agency picked up the National Agency of the Year trophy as
a result of its seven wins. This included three Gold medals and
four Silver medals. The agency won laurels for its work for brands
like Berger Paints, Frito Lay, Glaxo SmithKline, Hero Honda, Pepsi,
Philips and Standard Chartered Bank.
According to a company release, the entries this year were shortlisted
on the basis of the effect that the advertising had created on the
consumer. This was done through a specially commissioned research
involving consumers across the country, which leads to a score (Consumer
Resonance and Impact Score-CRIS) for every entry. Presentations
by teams handling the shortlisted brands/entries were then made
to a panel of eminent judges and the audience at the Ad Club Calcutta
conclave. Winners were chosen on the basis of the points given by
the judges and the audience.
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