“We won the account on the basis of our presentation, which included strategic inputs, and credentials. I am not sure how many agencies were in the fray but it was a multi-agency pitch. The particular account was previously being handled by Percom,” said Agrawal.

Agrawal, who refused to provide any other details saying “it's too early to share exact details”, said the agency is in the process of finalising plans with the client. As of now, the mandate only includes working on the residential properties of the DLF Group, and it includes both creative and media accounts, according to Agrawal.

For Agrawal, who recently joined Enterprise Nexus (he was previously working with Grey Worldwide Delhi office), DLF properties is the first win in the new agency.“Overall, the going has been good. It’s a completely different environment (from Grey) but Enterprise Nexus is fairly successful agency and I am looking forward to working here,” says Agrawal.