The funny man and versatile dancer - Jafferi will soon be grinning down from the huge billboards endorsing BPL mobiles.

Conceptualised by TBWA, the BPL campaign aims to portrays the network superiority of BPL Mobile. The ads will be visible on billboards across Mumbai from 15 December.

Making, what seems to be a comeback, after the Maggi Sauce ads, Jafferi will do a Bombay Boys-ish act in the BPL commercials. Just like his essaying of the 'Mum Bhai' song, the ad has him slipping into different characters to showcase the diversity of Mumbai.

The characters he enacts range from Bhendi Bazar's 'Kadarbhai' to Colaba's 'Rustomji', to Bandra's 'Rocker dude' and finally the 'Virar ka chokra'.

Shot by ace photographer Atul Kasbekar, Jafferi's BPL mobile ad celebrates the cosmopolitan nature of Mumbai.