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In a nutshell, the study indicated that employees in traditional
sectors are most dissatisfied and would hop at the first available
opportunity. Contrary to popular notions, however, it stated that
employees belonging to new-age sectors - like financial services,
insurance and banking (including FMCG and white goods) and IT and
telecom - seem relatively more satisfied.
The Mantab poll was conducted randomly among over 200 corporate
executives from some leading companies in the business of manufacturing,
PSUs, banking and finance, insurance, IT and Telecom and hospitality
. The poll was restricted to Delhi, Mumbai and Bangalore .
NFO corporate services director Gautam Nath says that the overall
TRI*M index of 55 for corporate India denotes 'possible vulnerability'
of white-collar workers.
TRI*M (Measuring, Managing and Monitoring - the three Ms) Employee
Commitment is a research model formulated by NFO for stakeholder
management, designed by Infratest Burke. The model is being implemented
in the US and Europe since 1992 and in Turkey since 1996.
Nath says, "The possible vulnerability of white-collar workers
should ring alarm bells for human resource heads. What makes six
in every ten employees vulnerable?"
Interestingly, major pitfalls for the manufacturing sector that
was leading to demotivation levels of the workforce was found to
be lack of growth opportunities, dissatisfaction with job content,
inadequate emphasis on policies and systems and interpersonal relationships,
the study showed.
Nath points out, "There is a crying need for companies to
engage the employees' interest by creating a conducive environment
for growth, learning, bolster 'we-feeling' and compensate as per
industry standards. After all, the hidden costs incurred in attracting
the right workforce and on-the-job training, is phenomenal. Also
considering the client business that goes away, each time we lose
a key performer."
The Mantab study aimed to understand motivation levels of employees,
reasons for high degree of employee turnover in certain sectors
and factors that keep the interest level of employees going.
In the second stage of the poll, NFO also factored in views of
experts from leading job portals and HR consultants to understand
and get to the core of vulnerability in India.
NFO WorldGroup is one of the world's leading providers of research-based
marketing information and counsel. Their services in India include
comprehensive counsel on market evaluation, product development,
brand management, customer satisfaction, pricing, distribution and
advertising effectiveness. NFO is one of the TNS group of companies.
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