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Aimed at driving additional viewership to CNN's primetime programme
Your World Today, the channel urges Indian viewers to participate
in a contest by simply text messaging CNN to 8558. Players will
then have to answer a question with multiple-choice options. One
winner will be picked for one new questions every week.
The news programme, Your World Today is a four-hour news
wheel featuring the latest news breaks, global news, sports, business
and weather information.
An official release quoted Turner Broadcasting System- Asia Pacific's
vice president of corporate communications and marketing Grace Wong
as saying, "Through initiatives like this, we hope to create more
interactivity between our viewers and the CNN brand, to educate
them about CNN in a fun way, and to encourage them to keep tuning
into CNN."
M2W's vice president (sales and marketing) Rajiv Hiranandani was
quoted as saying, "The wireless promotion undertaken by CNN is sure
to add new levels of interactivity to Your World Today. M2W
is ideally placed to deliver this exciting solution to CNN."
M2W was set up in China last year. It has to its credit some of
the world's largest mobile SMS promotions, including a Coca Cola
summer campaign in China.
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