An ad campaign has been created for the Palio NV. The launch television advertisement shot in Jaisalmer is designed to highlight the fact that the Palio NV has enhanced fuel efficiency. The execution is light-hearted and full of fun, depicting four different scenarios related to the NV pulling into a fuel station in a remote location in Rajasthan and the drivers asking the fuel pump attendant for anything and everything… but fuel.

Fiat India's MD Alberto Montanari was quoted in an official release saying, “The Palio is sold in 40 countries and over 2,400,000 cars from the 178 platform family are on the road. It is appreciated the world over not only for its exclusive style and design, but also its superior performance, fuel efficiency and safety features. What we have learnt is that mileage perceptions are based on individual customer driving styles and past experiences. Many customers were earlier driving cars with smaller engines and while graduating to a Palio 1.2 or 1.6, which is driven by a more powerful engine, took a while to get used to this change but immediately appreciated the high level of refinement.”