An official release informs that IMR will work closely with the network’s advertising teams throughout the Asia Pacific in developing advertising opportunities for CNN International (effective immediately) and CNN.com (effective January 2004) in Australia and New Zealand.

CNN International is available to more than 165 million households and hotel rooms around the world. Surveys such as PAX 2002/2003 and EMS 2003 confirm that CNN is the undisputed news leader in the world and is the leading channel for the key top management target group. The release adds that CNN's web sites are the world's leading news and information sites, which are serving over 1.5 billion page impressions every month during this year.