This is an independent body composed of legendary advertising, marketing, research and media professionals mandated to recognise excellence in branding and promote the discipline of branding itself. An official release informs that Timex was chosen from among 711 consumer brands in the country that were evaluated under 98 different categories to identify the strongest brands in India.

The Superbrand Organisation has been tracking the branding phenomenon for the past 10 years. The criteria for selection of the winning consumer brands include perceived brand image plus the brands’ mind share, goodwill, consumer loyalty, trust and emotional bonding.

The company recently appointed Australian speedster Brett Lee as its brand ambassador.