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JWT Bangalore will not be in race for one but for two awards. It
has been short-listed for Madura Garments (Trouser Town) campaign
in the `Best Use of Outdoor Design’ and Spice Telecom in the `Best
Use of Radio’ categories.
The awards function will be held on 4 September. To its credit,
JWT Bangalore is among the only three Asian agencies, which have
made it to the finals of the advertising festival. Besides JWT Bangalore,
Leo Burnett Sydney (two nominations) and Dentsu Young & Rubicam
Thailand are the other agencies that will be in the fray.
JWT senior V-P Dhunji Wadia said: “Considering it’s a world stage,
the fact that we are the only Indian agency and one amongst a few
in Asia makes it even better. The fact that Spice Telecom campaign
was a local-regional campaign makes the agency’s effort even more
creditable - the Spice campaign was restricted only to Karnataka.
Still the campaign is capable of standing out in any world forum
and that’s our creative perspective.”
In the `Best Use of Outdoor Design’ category, JWT Bangalore has
been short-listed along with five other agencies including Leo Burnett
Sydney. For the `Best Use of Radio’ award, JWT will compete against
five agencies. In all, there are 15 categories which apart from
television, print, radio, cinema and outdoor, have nominations for
work in animation, communication technology, media `stunt’, outdoor
design and visual or sound among the other categories.
Besides awards, the festival also incorporates a market and features
exhibitors from media advertising industries across the board –
broadcasting (television, radio, new media), publishing (broadsheets,
consumer magazines, listing directories, trade publications), agencies
(direct marketing, PR sponsorship) and others, providing multiple
opportunities for networking and sales.
The speakers list in the awards function includes WPP Group’s Sir
Martin Sorrell and Chris Schroeder of The Washington Post.
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