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The LG Electronics Tour will comprise seven events - the LG Cup,
British Open, Travis Perkins UK Championship, Welsh Open, European
Open, Irish Masters and Players Championship. The total prize fund
for the seven events will be £3.5 million.
The players championship, which replaces the Scottish Open, will
provide the climax to the LG Electronics Tour season. The Embassy
World Championship and the Masters will be separate from the LG
Electronics Tour.
LG Electronics UK MD Jay Lim said, "The LG Electronics Tour will
provide us with a more consistent level of exposure across the year
and geographically across the UK. We have been delighted with the
results achieved through our sponsorship of the LG Cup. Snooker
has proved to be a very effective vehicle for the promotion of the
LG brand and product range. The size and diversity of the snooker
audience perfectly compliments LG's brand marketing activities."
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