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The International Watch Exhibition will attempt to feel the pulse
of the Indian economy and understand the mindset of the Indian consumer.
The organisers claim to be in advanced stage of talks with prominent
Indian and MNC watch companies for enlisting their support for making
the exhibition a grand success.
"This exhibition will provide industry, trade and consumers
to experience first-hand an event of international standards and
scale. Every aspect design, décor, ambience, presence of
the who’s who in the horological industry, class of visitors,
commercial negotiations makes the International Watch Exhibition
2003 a ‘must-attend’ event," says organiser and managing
director of Watch Market Review Sunil Karer.
A note says that the exhibition is being held in Mumbai, which
is home to 15 million people and the financial and commercial capital
of India. "Mumbai also has the advantage of a burgeoning higher
middle class and a large percentage of the affluent upper class.
The city’s purchasing power and its role of trendsetter in
fashion and lifestyle makes it the ideal choice for such a premium
event," adds Karer.
While talking about the timing, the organisers say that some of
the salient features of this market, especially for products like
premium watches are:
* The size of the higher middle class and upper class economic
segments.
* The steady increase in disposable income; truly a buyers’
market.
* Many foreign watch brands are already available in the country
after QRs were removed. This is a continuing process with many more
brands poised for entry.
* The consumer is getting savvier by the moment; be it fashion,
design, technology, after sales service or pricing.
* Freedom to buy a watch whenever the consumer chooses without worrying
about forex.
Looks like watch connoisseurs are in for the time of their lives!
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