| A press release says that this campaign
aims at building customer confidence and demonstrates the superior
“value for money services” Tata Motors offers. It adds that
each campaign will be between three to five days duration and will
run simultaneously at eight to 10 locations across the country. The
company will be covering around 80 major cities and trucking centres.
The release also adds that experts from all the three manufacturing
plants of Tata Motors will carry out a bumper-to-bumper check on
customers’ vehicles and offer solutions. Apart from free check-up
of their vehicles, customers will also enjoy attractive discounts
on the spare parts used on the vehicles during the campaign, irrespective
of their value.
The release says that those who avail of the free check-up will
also enjoy attractive discounts on spare parts on subsequent repairs
of the same vehicle through the same dealer, for two months after
the campaign.
Tata Motors also plans to increase awareness of the service network
initiatives that were implemented in the recent past, which will
enable customers to avail services at their convenience.
The project Vishwaas initiative, in building customer confidence,
will be a major thrust during the campaign - says the release. The
campaigns will run training programmes on driving tips, preventive
maintenance and related subjects. The drivers can also avail of
free eye check-ups and aids awareness education, which are specially
organised activities for the campaign.
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