In addition to this, Wunderman’s Chennai office has won the British Council direct marketing account while the Mumbai office has bagged the WNS BPO account for CRM activities. WNS is the second largest BPO (Business Process Outsourcing) company in India.

Wunderman India’s CEO Rajat Sethi said: “There has been a steady stream of new business acquired by us. We will be working on Oracle’s direct communication related activities. The focus will be on relationship marketing, strengthening ties with enterprise partners and customers (for Oracle).”

On the Airtel account Sethi said: “Our group agency Rediffusion has been handling the creative business but the relationship with us has been formalised recently with a focus on retaining subscribers.” He added, “We will be handling the entire direct communication requirements of the brand. The critical aspect will be managing the churn rate and ensure retention by rewarding customers for subscribing to the service.”

Sethi is pleased with the performance of Wunderman as the wins have come from varied categories. “The recent successes can be attributed to the renewed energy within the organisation. When I had joined earlier this year, the objective was to re-energise the team and inspire and motivate them on building business. This is now reflecting in our work,” he said.

In India, Wunderman clients include Citibank, Ford, ICICI Prudential, DHL, Taj Hotels and Canon amongst others.