The McDowell’s Signature Celebrity Golf Tournament will see participants from the worlds of sports, commerce and entertainment. President -UB Group Spirits Division Vijay Rekhi was quoted in an official release as saying, “The brand has been actively associated with golf, and will continue to do so. The brand continues to reach out to its discerning consumers through premium lifestyle events such as this, also keeping in mind a noble cause, the Champs Foundation.”

Over 25 celebrities are expected to participate in the event including Max's brand ambassador Kapil Dev. The Champs Foundation is a charity organisation, which has done a lot of productive work for needy sports persons.