At a function held at New Delhi's National Stadium, the deputy prime minister LK Advani, unveiled the longest towel ever to be created. A press release says that this one of its kind towel weighs over 500 kgs and is 419 metres long. The release also adds that the longest single piece towel has been specially designed and manufactured by Welspun to mark the 57th Independence Day of India.

I&B minister Ravi Shankar Prasad was also present during the occasion. Brinda Malhotra form the Limca Book of Records was present to verify the claim.

Welspun group vice chairman and MD was quoted as saying: "This is a towel through which we have tried to capture the essence of India, the spirit that fascinates the world with its mystique. This towel is our humble salute to this great nation of ours. May the spirit of our independence always reign strong!"

Limca Book of Records editor Vijaya Ghosh was quoted as saying: "The idea of the longest towel is very unusual and we have not got any entry like this till date. We are happy to announce that we will use it for the 2004 edition of the Limca Book of Records."

Welspun claims to be among the top five manufacturers and exporters of terry towels in the world and the largest in Asia. It exports to over 22 countries across the globe. In India, the company's range comprises of terry towels and bathrobes as well the bedsheet ensemble.