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Indiantelevision.com's Media, Advertising & Marketing Watch
 
RCPL Agro to advertise for its Fresh Mountain brand
 
Indiantelevision.com Team
(19 August 2003 5:00 pm)
 
NEW DELHI: RCPL Agro, a division of Raychaudhuri Consultancy Pvt. Ltd., will introduce pure and natural food products from the Kingdom of Bhutan under the brand name of ‘Fresh Mountain’ in India. The Delhi-based company is planning to launch a multimedia advertising campaign in the Indian media.
 
 

A medianet release informs that the products include exotic jams, fruit juices, marmalade, cut fruits, pickles and asparagus - processed and bottled at the Bhutan Agro Industries factory located twelve kilometers away from the capital Thimpu, at Wangchutaba.

The release claims that Bhutan Agro Industries is technologically well equipped and its products are completely free of chemical preservatives, artificial colours and other harmful ingredients.

In Bhutan, fruits and vegetables are grown without the use of chemical fertilisers and pesticides, says the release. Once procured, these are cured and processed using the most advanced Danish technology and untouched by hand. Each product is then sent through a stringent quality check.

 
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