SuperBrands is committed to recognising enduring brands and encouraging brand development. An official release by Blue Dart informs that the company was chosen from over 700 brands across 98 categories by a jury comprising of advertising and marketing professionals. The selection was based on parameters such as mind dominance, trust and emotional bonding that create strong customer loyalty.

The company's managing director Clyde Cooper was quoted in the release as saying, "The reward is a reflection of our commitment to our customers and the relationship we share with them. We are happy that the Brand Council has recognised Blue Dart's single minded focus towards its customers."

Cooper concluded saying, "Blue Dart has been built by the dedication, motivation and passion of its people. This award is a celebration of their commitment to provide superior services, around-the-clock, consistently and tirelessly."

Blue Dart has stated that it offers secure and reliable delivery of consignments to over 13,600 locations in the region. Through its sales alliance with DHL Worldwide Express, Blue Dart offers its customers the DHL advantage of global reach, unmatched cross-border specialisation and greater network flexibility.

Blue Dart was re-certified recently, as one of a handful of Indian companies to comply the new global ISO 9001-2000 standards.