According to Yahoo release, the Effie Awards reward campaigns that worked for the clients most effectively. With help of its association with the Effie 2003, Yahoo! India claims to play a role in getting more agency media and creative people aware of the potency of the on line advertising. This association will draw the attention of a audience comprising planners, creative directors, strategists and writers to use the net as an effective medium.

Besides the educative efforts during the award ceremony, Yahoo! India has created a website dedicated to providing effective marketing solutions to its clients. The site http://solutions.yahoo.co.in has been built to provide marketers with a wide range of marketing solutions and tools to help them leverage the Yahoo! Network, to meet their marketing objectives.