Jindal Photo Films MD Rathi B Pal said: “It has been our constant effort to bring to the discerning Indian photographic industry, the best of technology and the latest equipment and products for achieving superb results at affordable prices. The citation clearly reflects the brand identity, its value and its association with the consumers in India. We are proud to be associated to be associated with a global leader for more than 17 years now.”

Since 1986, Fujifilm in India has been distributed by Jindal Photo Films Limited. The Superbrands status is awarded to Indian brands by Superbrands India, an affiliate of the UK based Superbrands Organisation. The Superbrands organisation is an independent international arbiter of brands, originally set up in London a decade ago. It now has a presence in 17 countries including India, US, Australia, Denmark, France, Italy, HK, Spain and Singapore.