When contact, Sharma said he had made the choice after much consideration. "I think it will be a step forward in my career," he explained. He will be joining Starcom as regional brand and communications director from 28 August. "In fact, today is my last day in Media Edge," he said.

Sharma's association with Media Edge was rather enjoyable, he said. "It was here that I won the AOR of Apollo Tyres, United Phosphorus, Hyatt Regent and Kuoni Travel among other brands." He said he is not sure yet as to what his responsibilities will be at Starcom, but nevertheless expects it to be fulfilling.