Air Sahara has topped the participation list consisted of several entries - 700 brands in 95 different categories. A medianet release says that some of the others who made it to the top list include names such as Raymond, Hero Honda and AirTel.

The release says that the selected brands are characterised by the high quality of their product or service, their distinctive stand and clarity of personality and values, and consistency of their brand principle.

The evaluation of the brands was done by the Superbrand Branding Council. The members of the council includes names such as Frank Simoes Advertising president Anmol Dar; TV 18 MD and CNBC India managing editor Raghav Behl; ITC chairman Yogi Deveshwar; Bennett and Coleman president Pradeep Guha; and Raymond group president and director Nabankar Gupta amongst others.

Superbrands India chairman Anmol Dar: "This is a tribute to Air Sahara's effort to develop itself into an airline of repute in a difficult aviation environment. Air Sahara with its exclusive services and innovative ideas has made a mark as a brand to be reckoned with in the aviation industry."

Air Sahara CEO Uttam Kumaar Bose was quoted as saying: "Being listed by Superbrands is great honour for us." He further added, "Our endeavour is to make Air Sahara one of the finest airlines in the country, focussing consistently on customer satisfaction and innovative schemes."

Originally set up in London a decade ago, Superbrands now has a presence in 17 countries including the US, Australia, Denmark, France, Italy, Holland, Spain and Singapore. Internationally, Superbrand is considered as the Oscar of branding.