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An official release informs that AOL UK will use the new technology
to launch a 1 MB rich-media ad for its AOL Music Sessions@AOL.
Sessions@AOL is the AOL-produced, exclusive in-studio performance
and interview series that spotlights some of the biggest names in
music, including Madonna, Red Hot Chili Peppers, LeAnn Rimes. The
ad, using Eyeblaster's expandable banner ad format, will combine
music video segments from various artists in a fast-moving Flash
MX-based environment upon user interaction.
The 1 MB limit can be used for Flash files in all seven Eyeblaster
ad formats, including floating ad, commercial break, interstitial
window ad, and full-page overlay formats. AOL UK's senior label
relations manager Sarah Western commented, "It's our goal to make
AOL Music the premier music destination on the web, and Sessions@AOL
is integral to that. Eyeblaster gives us the perfect vehicle to
show how entertaining and engaging Sessions@AOL performances and
interviews really are."
Web publishers who have stayed away from ads with large file sizes
in the past have often done so as a result of concerns about their
affect on website usability, as well as poor experiences with older
video streaming methods. Eyeblaster removes those concerns by combining
best-of-breed solutions in one platform, which results in surprising
creative power and a user-friendly viewing experience.
These solutions include the following:
* Data streaming is now combined with Eyeblaster's polite download,
so the rich media portion of the ad can download quickly without
affecting the website user's experience.
* Automatic and manual "buffering" controls for the streaming process
have been added to maximize the user experience and the number of
ad plays. The buffer, which is the amount of the ad that loads before
the ad begins to play, can be adjusted in the new product version
based on bandwidth, ad file size and agency and publisher preference.
* Closer integration with Flash MX allows all popular video formats
to be imported into a Flash video and easy creative set up.
Eyeblaster CEO Gal Trifon said, "Technology that supports web content
created for broadband users, including advertising, is vitally important
now that broadband usage is substantial. With our latest platform
enhancements, Eyeblaster has created the easiest system for creating
and delivering bandwidth-targeted online ad content. The possibilities
for richer, more visually creative ads have expanded dramatically."
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