| A medianet release says
that the new IBM advertisement will air on television in early September.
The ad, which was developed by Ogilvy & Mather Inc., features
a young boy being observed by scientists as he is educated by icons
or experts from particular fields. The boy is a metaphor for Linux;
and the educators are a metaphor for the many experts who have contributed
to making Linux the fastest growing server operating system in the
industry and the world's most popular open source software.
The educators are a mixture of well known celebrities and actors
posing as professionals from various fields. They represent a broad
range of skills that help to further educate the child including
a poet, a Latin scholar, a soccer player, an architect, a plumber,
a musician, a pilot, a corporate officer, an astronomer, and an
anthropologist. World famous boxer Mohammad Ali is also a part of
the guest list.
"We know that Linux is a breakthrough technology, not only
because it is based on open standards, but because it is built by
a community of technologists who include some of the world''s most
talented programmers," said IBM senior V-P of marketing Abby
Kohnstamm. "This advertisement is intended to highlight IBM''s
steadfast commitment to Linux as representing the best in industry
collaboration and innovation."
The advertisement is aimed at a broad audience, both business and
IT. Its intent is to highlight IBM''s support of open standards
and to fuel the growing momentum behind Linux.
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