CHENNAI: New media-advertising agency N & D Communications has bagged the Repco Homes account. Repco Homes is a subsidiary of Repco Bank, a 33 year old bank started by repatriates with 33 branches in South India.

The company has been keeping a low profile so far and N&D will initiate it into its maiden media campaign. The account estimated at Rs.1.5 crores. Most of the money will go into creating television commercials which will be supported by radio and print.

An official release informs that Repco is looking to strengthen its base by making the average Indian’s dream of having a home of his own come true. It offers a variety of homes loans – home loans for residential and commercial purposes besides other specific segments like Working Women Scheme , Fifty Plus Scheme, Gurupranaam Scheme for Teachers , Super Loan Scheme for Legal Heirs and so on. The current market with the increase in double income households and greater diposable incomes is ripe for an initiative of this kind states the release.

N&D has devised a strategy that focusses on the USP of Repco Homes – ‘Home Loans in 3 Days’ – probably the fastest home loan available. The initial foray will be through radio spots in regional languages and print in both English dailies as well as the vernacular. The print ads are strongly wedded to the USP and practicality. The Radio spots use a touch of sentiment and creative cracks in daily life situations to convey the message. The campaign is scheduled to be released in mid-August.