An official release informs that the new alliance strengthens Lloyds TSB's association with the sport which spans many years. The partnership adds to Lloyds TSB's portfolio in British rugby. Lloyds TSB's investment at international and grassroots rugby level spans six years.

Following their successful title sponsorship of the Five and Six Nations Championship and Rugby World Cup 1999, Lloyds TSB are now club sponsor of the Barbarians FC and are also official partners to the Welsh Rugby Union and Scottish Rugby Union.