| As part of its efforts to
emerge as the largest US media buying entity in 2003, MindShare has
taken in more than $500 million in media billings from new business
gains in the first half of 2003. A report in mediapost.com says this
has been the strongest performance in a year where major shifts have
been conspicuous by their absence.
Starcom MediaVest meanwhile, has sustained a net media billings
loss of more than $150 million, according to the first half 2002
edition of the MAP Barometer.
According to Advertising Age estimates based on RECMA (Research
Reports on Media Agency Networks), MindShare placed $8.65 billion
in US media buys during 2002. By comparison, Starcom MediaVest placed
$10.85 billion.
After MindShare, Omnicom's PHD unit and Publicis' Zenith Optimedia
group, rank as the next best net new business winners, with more
than $200 million in incremental billings through the first half
of 2003.
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