Glock previously held the title of director of media, Europe and Asia, and direct-to-consumer capability, Europe of the company.

An official release informs that Glock created competitive advantage for P&G in Europe and Asia, by building a strong media organisation grounded in a deep understanding of the company's consumers. In his new role, Glock will bring a global view and unified voice to the company's media efforts.

P&G has also stated that the creation of this new role at P&G demonstrates its commitment to consumer-led marketing. P&G claims to be winning consumers every day by making powerful connections with them -- when and where they are most receptive.

Glock will be responsible for providing leadership for P&G's global media organisation, media strategies, plans and agencies. He was quoted as saying, "This role presents the company with an opportunity to grow our relationships with P&G's media managers, agencies and business partners around the world. Together, our goal will be to leverage our expertise and create a more powerful consumer connections for P&G brands."

P&G has nearly 300 brands including, Pampers, Tide, Ariel, Always, Whisper, Pantene, Bounty, Pringles, Folgers, Charmin, Downy, Lenor, Iams, Crest, Actonel, Olay and Clairol Nice 'n Easy. The brands are used by people in over 160 countries. The P&G community consists of nearly 102,000 employees working in almost 80 countries worldwide.