MUMBAI: Its all about 360 degrees marketing of entertainment through events and promotions. Shringar Films which operates in all the three segments of the film and entertainment business - distribution, exhibition and production - is gearing up for twin celebrations.

The Shringar owned multiplex Fame Adlabs (in Andheri, Mumbai) has completed one year and is celebrating its birthday through starting 5 April for a week. Shringar is also releasing its 3D film Chota Jadugar to coincide with the summer vacations.

The Fame Adlabs marketing team has developed several on-ground promotions in an attempt to lure film goers. Here is a rundown on the celebrations and prizes up for grabs....

5 April : A person with a 0504 in one's mobile numbers is entitled to win a prize
6 April: Anyone who is celebrating an anniversary on this day can come and celebrate it the FAME way....and walk away with many prizes
7 April : A birthday boy or girl gets luckier with more prizes
8 April: Even "stags" can enjoy and win prizes
9 April: Musical day... and an artist will perform .........
10 April : This day has been kept aside for the under privileged children...they will be entertained by a magician, a clown and many other and then will get a treat of being able to watch Chhota Jadugar.... Children can also be a part of this celebrations and get to see Chhota Jadugar before its release.
11 April - is also a children's day special.......the largest hot wheel track will be set up and the winner will walk away with a hot wheel track
12 April: is the lucky bumper day.....

A still from Chota Jadugar (courtesy - www.shringar.co.in)

Chota Jadugar in 3D is about Indrajith, a young boy learning the art of Tantrik magic from his grandfather Acharya, much against his father Krishna’s will. Krishna in protest takes Indrajith to New York to free him from his grandfathers possession. Indrajith has only one mission in mind, destination India. What unfolds is a story about a child, a dog, their friendship and magic. After a long time, a 3D film will hit Indian screens. Shringar Films has already taken several spots on television to promote the film.

Looks as if children are going to have a lot of fun this summer!