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| indiantelevision.com's Media, Advertising &
Marketing Watch |
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| Samsung ties with Warner for Matrix
sequel promotions |
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The Indiantelevision.com
Team
(14 April 2003 1:00 pm) |
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MUMBAI: Samsung India has tied up with
Warner Brothers for a worldwide campaign around the two sequels to
the blockbuster hit Matrix.
The electronics major will launch a series of contests and promotions
and a whole lot of road shows that will cash in on the Matrix name
beginning this May. The first sequel, titled Matrix Reloaded is scheduled
for a worldwide release in May and is slated to be premiered at the
IIFA awards weekend in Johannesburg, South Africa in the third week
of May. "The Matrix concept fits in very well with Samsung's brand
image of evolving technology", Samsung India director Ravinder Zutshi
told indiantelevision.com on the sidelines of an IIFA media conference
last weekend.
Samsung is part sponsor of the IIFA awards, the fourth edition of
which is to held in S Africa next month. Matrix Reloaded will hit
cinemas in India by June, a month before which Samsung will have road
shows, merchandise, Net contests and several other promotions in major
metros in India. Samsung products are also woven into both sequels,
although subtly, says Zutshi.
Matrix Revolutions, the second sequel, is expected to be released
by November 2003, and will appear in Indian cinemas within a month
thence. Six weeks prior to the India release, a host of promotions
will be launched in the country, Zutshi says. |
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