Ad industry in spotlight on BBC World

The Indiantelevision.com Team

(5 September 2002 6:10 pm)

MUMBAI: This month on BBC World, weekend programming is dedicated to the power of brands and the industry which supports them. Whether it is the process of creating and releasing an advert or understanding brands and observing the influence they have on our lives, this dedicated branded season of programmes offers something for all tastes.

Logo launches the season with a six-part magazine style programme looking at the scenes behind the branded world. From the first episode which looks at the importance of branded shopping bags through to episodes dealing with issues such as schools and advertising as well as music, Superclubs, tobacco and clothing brand development, viewers are taken on a journey around the world to explore the influence that brands have on culture and society, a BBC release says.

From 14 September The Ad Factor looks at the process behind the making of advertising messages. The three-part series traces the planning and design stages of the advertising process through to the roll-out and consumption of the final product. Using examples from the campaigns of Psion, Guinness Ireland and Doctor Martens, the series highlights the months of planning and thousands of hours of work that go into making a single advertisement.

The Comeback Cars is a three-part programme focusing on resurgent brand names in the car industry. From Jaguar to BMW and Rolls Royce, the series follows the re-launches and marketing tactics of the main players in the motor industry.

A one-off programme at the end of September concludes the season with an entertaining look at how children succeed in convincing adults they need something. What kids want ….And how they get it observes some accomplished negotiators in action and, with the help of behavioural psychologists, exposes their strategies. Will the six boys in the Campbell family exploit their mother’s soft touch to get the designer labels they desperately want, even though money is tight? Will Jacobi and Bianca’a tears get them the gold shoes of their dreams? Behavioural psychologists give advice on how to combat the ‘gimme gimme’ generation and highlight the difficulties parents face today.

“We believe that our audiences the world over will be intrigued by the material in this dedicated season, whether they work in the industry or not, advertising is something that affects everyone’s day to day life. The season also offers opportunities to advertisers who wish to support the programmes with one off campaigns of their own,” Jonathan Howlett, director airtime sales, BBC World, was quoted as saying in the release.

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