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NEW DELHI: As a first step towards resolving the cricket sponsorship
row, the BCCI, one of the richest sporting bodies in the world,
has decided to up the Indian cricketers’ take home for a match which
will amount to 26 per cent of the total earnings of the BCCI.
“We have decided to increase the payment to Indian cricketers to
26 per cent (of the total earnings of the BCCI). It may be treated
as an official announcement,” Jagmohan Dalmia, the big boss of Indian
cricket and the chairman of BCCI, said during a conversation with
anchors on SET Max channel yesterday after the Sri Lankan innings
had come to an end and before the final got rained away.
At the moment while the Australian cricket board pays the highest
amount to its cricketers which amounts to 25 per cent of the board’s
earnings, Indian cricketers’ pay packets amount to about 20-22 per
cent of the BCCI’s earnings.
In a bid to find a solution and bring around adamant Indian cricketers,
before the Champions Trophy had started BCCI had offered to partly
compensate the players for the losses which they might incur by
signing on the ICC rules which has been framed to counter ambush
marketing.
Sandwiched between Tony Greig and a seemingly aggressive Kapil
Dev in the studio in Sri Lanka, Dalmia yesterday took the opportunity
to explain BCCI’s position and the Indian cricketers’ predicament
vis-à-vis ICC and the sponsorship row which, at one time, had threatened
to disrupt the ICC Champions Trophy.
Dalmia also said during the course of the conversation that the
payments to cricketers will amount to 26 per cent of the total annual
earnings of the BCCI, but minus the interest, which the board earns
from various fixed deposits, etc from banks.
According to Dalmia, last year BCCI’s earnings amounted to almost
Rs 950 million.
Asked by Greig as to what were the issues relating to the advertising
and sponsorship row, Dalmia, while pointing out that a solution
may be in sight, said unlike other cricketers from other countries,
the Indians stand to loose the most if ICC is adamant on the players
signing the agreement in its current form.
Citing V. Sehwag’s example, Dalmia said that if for about eight
months in a year India's latest master blaster cannot directly endorse
Coca-Cola, which has signed on Sehwag, the soft drinks major will
see little reason to continue with the Indian cricketer.
“If the ICC rules are applied, then Sehwag may stand to lose (like
other top cricketers too)… the sponsors will also have to take a
lenient view in such a situation,” Dalmia said, hinting that in
that may lie a solution.
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