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AMSTERDAM: Liberate Technologies and Discovery Networks Europe,
have announched that the two would work together to enhance Crocodile
Hunter, the Steve Irwin conservation and natural history programme,
on the Liberate TV Platform software.
Discovery viewers will be able to find out more about the animals
featured in the programme, view stills and reviews from the Crocodile
Hunter: Collision Course film, buy Steve Irwin merchandise,
and have their own pet crocodile "crocagotchi" which responds to
care and feeding throughout the series with prizes of discounts
against Discovery and Crocodile Hunter merchandise.
VP EMEA, Liberate Technologies Stuart Collingwood said, "Discovery
recognises the possibilities that enhanced TV infrastructure can
bring and it's a pleasure to work closely with the company, making
shows such as Crocodile Hunter more engaging and fun for the viewer.
We look forward to developing more exciting enhanced content with
them across a wide range of programming."
VP New Media, Discovery Networks International Tanya Field says
Steve Irwin's Crocodile Hunter show and the Crocodile
Hunter: Collision Course film, represents an excellent opportunity
to show how enhanced programming can produce an even more compelling
experience for the channel's viewers.
Liberate claims to be the leading provider of digital infrastructure
software and services for cable, satellite, and telecommunications
networks.
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