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| indiantelevision.com's Media, Advertising
& Marketing Watch |
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| Mudra bags International Creativity
31 award |
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The Indiantelevision.com
Team
(28 September 2002 6:30 pm) |
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MUMBAI: Mudra Communications is the lone Indian
recepient of the International Creativity 31 Awards given away this
year.
The agency has bagged the award for Blubay air coolers,
Vimal fabrics and Symphony air coolers. Given away by Creativity
Annual,
To view commercial,
click on the image | a US based
publication produced annually, the awards honour outstanding
contributions in advertising, promotion and design work from around
the world. This is the first time that Mudra has won the Creativity
award for TVCs, according to Mudra creative controller Jagdish
Acharya.
While the Vimal ad banks on the poignancy of a
father-son relationship, the Blubay ad shows promise, with a monk
guru using his magical powers to cool the class room. The Symphony
award, which depicts a man lulled to sleep by the Symphony Sumo
cooler during one of his yoga sessions, also shared the award.
Among the Creativity 31, 2001 awards won by Mudra are
CelForce and Dairy Den ads.
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