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HONG KONG : The Star Network won a total of eight awards at the
Hong Kong Designers Association (HKDA) Design 2002 Show.
The awards were picked by a panel of internationally and locally
acclaimed professional designers from more than 2,200 entries from
Hong Kong and the Asian region.
The Phoenix corporate ad campaign using a pair of hands to symbolise
harmony and strength won a Bronze award. The acrobat girl series
for Xing Kong Wei Shi, Star's new entertainment channel for mainland
China, won an award of excellence for visual identity. Other winning
entries include marketing brochures for the Star Group, Channel
[V], Radio City and Phoenix.
The 2002 HKDA awards are another addition to Star's award-winning
list. At this year's PROMAX and BDA (Broadcast Designers' Association)
Awards in Los Angeles, USA, Star snatched more awards than any other
Asian broadcaster, with 14 awards - one Gold, four Silvers and nine
Bronzes.
Launched in 1975, the biennial HKDA awards are a major design event
that covers graphics, products, advertising, photography, illustration,
environmental design, digital media and fashion in Hong Kong and
Asia.
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