FLORIDA (US): ESPN International has been named the exclusive worldwide advertising sales representative for the Disney-owned Fox Kids Latin America.

The announcement was made by senior VP business operations, Walt Disney Television International-Latin America Luis Perez, and VP worldwide advertising sales, ESPN International Michael Fox. The day-to-day operations of the sales effort will be managed by director, international advertising sales, ESPN, Rita Ferro.

In addition to Fox Kids Latin America, ESPN International’s ad sales team also represents four ESPN-branded television networks in the region, including ESPN Latin America, ESPN2, ESPN Brasil, and ESPN+, as well as ESPNdeportes.com, the company’s Spanish-language website. ESPN International is also the exclusive Latin American ad sales representative outside of Brazil for six Globosat channels, including SporTV and Telecine.

Fox Kids Latin America, launched in November 1996, is a 24 hour kids channel in Spanish and Portuguese that reaches nearly 12.5 million homes in 19 countries in Latin America via cable and satellite TV. Fox Kids Latin America was acquired by The Walt Disney Company last year and offers the top live-action and animated programming for kids, including the genres of mystery, comedy, action and adventure. The pan-regional channel presents exclusive series including programmes like Digimon, Power Rangers and Spiderman. The channel also has two websites, www.foxkidstv.com (in Spanish) and www.foxkids.com.br (in Portuguese).