NEW DELHI: Kinetic Engineering, the Pune based manufacturer of two wheelers has signed on ace Indian cricketer and the captain of the lone Indian world cup winning team Kapil Dev to be its brand ambassador.

While Kapil will lend his name and face to all Kinetic products, the emphasis will be on the company's new motorcycle - Kinetic Boss. The contract with Kapil is for two years, and includes advertising, events and roadshows. Kapil is also the brand ambassador for SET Max.

Kinetic joint managing director Sulajja Motwani says Kapil signifies the qualities of excellence, consistency and leadership; and that his association with Kinetic will help in increasing awareness and building a strong, aspirational, macho brand.