MUMBAI: Diwan Arun Nanda, chairman and MD of Rediffusion DY&R brand communications and co-chairman Dentsu Young & Rubicam/Wunderman, Asia-Pacific, has been appointed to the global leadership council of Young & Rubicam Advertising, one of the world's top ten agencies.

An official release announcing the appointment quoted Mike Dolan, chairman and CEO of Y&R Advertising, as saying that Y&R is flattening its organisational structure around the world, cutting across geography and hierarchy to make a completely client-centric agency.

A group of senior managers, which forms the new global leadership council, will now govern the agency globally.

"Y&R Advertising is organising to reflect the way we do business today," said Dolan. "In the past, agencies managed themselves geographically and hierarchically. That's no longer enough. The focus of the council will be squarely on delivering the best of the agency to clients, wherever they do business. As such, the council's charter is to cut across all traditional organisational lines on behalf of our clients," he continued.

"The global leadership council importantly gives many of its participants a new voice in determining the direction of the agency. This infusion of new blood in our management circle will invigorate us and help us keep our clients front and center," Dolan stated. "The members of the council have uplifted their clients' brands, and each has a proven ability to work across communications disciplines. What's more, they live the principle of teamwork every day. They know that putting together diverse talents in a free exchange of ideas makes us stronger collectively and individually," Dolan stated.