|
Media, Advertising & Marketing Watch for the
month of May 2002
|
| * |
Hallmark
tugs at heartstrings with the mother connection in new
promo(31
May 2002)
|
| * |
Perfect
Monitoring launches telecast analysis tool (31
May 2002) |
| * |
ESPN
Star Sports claims 10+ ratings for India-West Indies Test
series for ad spots (30
May 2002) |
| * |
Star
gets up and about to promote 'Asoka' (29
May 2002) |
| * |
Unilever
signs $460 million TV advertising deal (29
May 2002) |
| * |
Yahoo
ties with Euro RSCG for online soccer campaign
(29
May 2002) |
| * |
Growing
number watch TV while surfing Net in US (27
May 2002) |
| * |
Consumers
unwilling to shell out for online services, says Jupiter
(27
May 2002) |
| * |
I&B
ministry set to take a close look at surrogate advertising
(25
May 2002) |
| * |
Nickelodeon
cashes in on Spidey frenzy this summer
(25
May 2002) |
| * |
Egmont
launches 'Badhaai ho Badhaai' merchandise
(24
May 2002) |
| * |
Madison
claims success with programme prediction tool
(23
May 2002) |
| * |
HPCL
in LPG marketing revamp through Jee Haan initiative (22
May 2002) |
| * |
Adwired
helps advertisers make money out of TV commercial reselling(22
May 2002)
|
| * |
Viacom
Plus and The Home Depot in cross marketing agreement for
humanitarian awards (21
May 2002) |
| * |
Leo
Entertainment launches TV commercial for movie 'Kaante'
(20 May 2002) |
| * |
A
musical cut celebrating the upcoming World Cup
(18 May 2002) |
| * |
New
format ToI gets mixed reaction from TV & media professionals
(17
May 2002) |
| * |
Initiative
Media, BBC World track consumers' ad tastes
(17
May 2002) |
| * |
A
List Entertainment gets top product placement for 'The
Sum of All Fears' (17
May 2002) |
| * |
Ten
Sports ties in contest to woo soccer fans
(17
May 2002) |
| * |
Max
launches "Walkie Talkie Adventure" for kids this summer
(16
May 2002) |
| * |
Nielsen//NetRatings
and Interactive Market Systems unveil online advertising
reach and frequency planning tool (15
May 2002) |
| * |
Alliance's
TV PSA judged second best commercial in the world
(15
May 2002) |
| * |
AXN
offers Indians chance to set Guinness records
(14
May 2002) |
| * |
ESPN
Star site tracks Chinese soccer fans' favourites
(14
May 2002) |
| * |
BQC
resurfaces on Sony in new travelling avatar
(14
May 2002) |
| * |
Adidas
signs on as presenting sponsor of ESPN’s online football
World Cup coverage (13
May 2002) |
| * |
Pepsi's
new ad brings SRK, Kareena and Sami together (13
May 2002) |
| * |
Television
programmers and advertisers concerned over ad skipping
technology (13
May 2002) |
| * |
Mum's
the word at Hallmark's second annual event
(13
May 2002) |
| * |
US
media buyers prefer legitimate email marketing, says report
(11
May 2002) |
| * |
MTV's
VJ hunt culminates in ishtyle in Mumbai (11
May 2002) |
| * |
Rasna
gets Asha to promote new brand image (10
May 2002) |
| * |
Danger
makes new marketing initatives (10
May 2002) |
| * |
A
special report on the youth marketing seminar of the year
(9
May 2002) |
| * |
Columbia
Tristar unleashes campaign web for Spiderman in India
(9
May 2002) |
| * |
Ad
Age Announces Best of American Advertising Awards in 2001
(6 May 2002)
|
| * |
Indian
ad spend just 0.4 per cent of GDP -PwC Survey
(6
May 2002) |
| * |
Jupiter
Media Metrix report recommends media buy spread across
online networks (4
May 2002) |
| * |
BBC
World Weather has new SWISS sponsor (3
May 2002) |
| * |
ESPN
Star promotes Greg Hayes to strengthen ad sales approach
(3
May 2002) |
| * |
Ads.com
launches TV ads websites (2
May 2002) |
| * |
Monster
signs cross platform deal with Viacom Plus (2
May 2002) |
