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US-based marketing and advertising magazine Ad Age has announced
the winners of the best of advertising for work produced for
TV, magazines, newspapers and out-of-home categories in the
U.S in 2001.
And
the agency coming out on top is the Omnicom Group's Goodby,
Silverstein & Partners, San Francisco, which won two Best
Awards and two commendations.
Wieden & Kennedy's "Freestyle"
basketball gem for Nike choreographed as a musical performance
on 6 May 2002 was unanimously named Best of Show. Its Creative
Directors were Hal Curtis and Jim Riswold and Vic Palumbo
produced it.
A special 9/11 category was added to recognise the inspiring,
often poignant work created following the Sept. 11 terrorist
attacks. The "New York Miracle" campaign by Omnicom's BBDO
Worldwide celebrated the city's spirit with inimitable New
York-style humor.
Bartle Bogle Hegarty, New York, partly owned by Bcom3 Group,
pocketed two Best Awards while Havas Advertising's Arnold
Worldwide, Boston, snared one Best and three commendations
-- all for Volkswagen. Arnold won the Ad Age Best Award for
magazine ads, 2002 with Volkswagen's Lighter campaign and
received a commendation for Volkswagen's Dome ad. Cakeheads
- a print campaign for Aurora Foods' Duncan Hines Cake Mixes
brand produced by Interpublic Group's Bozell's New York office
- also received an honourable commendation from Ad Age's eleven
editors and agency reporters who reviewed the ads in a full
day of judging on 25 March at the magazine's New York office.
The Ad Age Best Awards for television, 2002 went to "Budweiser"
"What Are You Doing" for alcoholic beverages, Nike "Freestyle"
for apparels and accessories, Toyota "Dog" for autos, Lucky
magazine "Cheryl & Me", E-Trade "Chimp" for financial services,
Lipton Sizzle & Stir "The Woolery's" and "The T's", Aquafina's
"Nothing" for non- alcoholic beverages, "Ketchup Soup" for
public service announcements, 9/11 for "New York Miracle"
IBM "Heist" for technology and communications, Target "Blue"
for Fast Food and New York Lottery "If I had a million dollars"
in the miscellaneous category. The Ad Age Best Awards for
best newspapers ads, 2002 went to Target, " Color Your World".
The Best Out- Of- Home Awards went to Public Service Announcement,
" Abortion Clinic and Operating Room" marketed by "Pro-Choice
Public Education Project". A promotion for the Bronx Zoo by
the WPP Group's Y&R Advertising, New York also won a Best
Award.
For more information on the
Ad Age Best Awards 2002 click
here
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