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BBC
World, has signed a significant new advertising with SWISS/Crossair,
the new airline launched in march this year.
The
Agreement will see SWISS/Crossair advertise with the channel
from 22 April 2002 comprising an advertising spot campaign
and sponsorship of BBC World Weather.The SWISS/Crossair advertising
campaign will harness peak viewing times for BBC World across
all regions including weekday breakfast times in each time
zone. In addition,BBC World will be using specially created
sponsorship billboards to associate peak time Weather bulletins
with the new Swiss/Crossair service around the world.
BBC
World has been available as part of the inflight entertainment
offering on SWISS (formerly Swiss Air) flights since July
2001.
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