|
Seattle
based internet media company Ads.com, founded a couple of
years ago, has launched what it claims is the first-ever comprehensive
consumer website for accessing television commercials and
related product/promotional information.
The
Ads.com website enables consumers to find virtually any current
network commercial by brand name, product name or by the particular
television programme in which the commercial ran.
Once
a commercial is located, consumers can play it and receive
detailed product information. Besides this advertisers will
get valuable feedback, an official release informs. Ads.com
captures consumer interest in commercials and connects consumers
with the respective advertisers. At the same time consumer
response data is generated that can help advertisers gauge
the effectiveness of their ads the release states.
Advertisers
can compare the effectiveness of their ads to other ads across
the same product category or within the same television programme.
Advertisers can also gather important detailed information
about what interests consumers whether it is products or retail
locations. Advertisers can also find out what types of consumers
both demographically and attitudinally are interested in a
particular commercial.
Ads.com
also announced an agreement with the Screen Actors Guild (SAG)
and the American Federation of Television and Radio Artists
(AFTRA), providing a means to legitimately run commercials
on the Web. It also signed promotional agreements with both
Microsoft Windows Media and ABC.com that will expose Ads.com
to millions of consumers.
Click here for Archives
| 
