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Monster,
which claims to be the leading global online careers site
and flagship brand of TMP Worldwide, and Viacom Plus, the
cross-platform sales and marketing unit of Viacom Inc, have
announced an extensive media partnership across multiple platform
channels.
The
cross-platform deal was created with arnoldMPG, a division
of Media Planning Group (MPG) and the media services arm of
Arnold Worldwide, Monster's advertising agency of record.
The
partnership will leverage Viacom's vast broadcast, cable and
syndicated television, online and outdoor properties to expand
Monster's overall reach and frequency in connecting with an
expansive audience.
Monster
claims to have recorded over 43 million unique visits during
the month of March 2002. The Monster global network consists
of local content and language sites in countries such as India,
the United States, UK, Australia, Hong Kong.
The
broadcast and cable elements of this partnership involve a
powerful combination of CBS, MTV, and VH1, which delivers
key audiences for Monster. Interactive displays will appear
on MTV and VH1, with the focus being a new innovative promotional
campaign for Monster. The promotion includes a contest where
participants who submit their resumes to Monster will be eligible
to win a "dream job" at CBS, MTV and VH1.
The "dream jobs" include a position as "Executive
Producer for a Day" on a CBS sitcom, a co-host role on
VH1's "Top Twenty Countdown," and a production job
at an upcoming MTV event.
Additional exposure for Monster includes exclusive sponsorships
on CBS MarketWatch. Monster will be the exclusive sponsor
of the show "CBS MarketWatch Weekend," a weekly syndicated
business and financial news show and will have exclusive ownership
of "The Monster Report," a bimonthly show segment dealing
with employment and HR issues of the day.
In addition, Monster will develop a co-branded online career
center on cbsmarketwatch.com, featuring Monster's job search,
techniques on building a resume and interviewing, and expert
career management tips and advice.
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