|
Media, Advertising & Marketing Watch for the
month of July 2002
|
| * |
Prasar
Bharati, Mindshare in talks to increase ad spend on DD
(31
July 2002) |
| * |
Glocalization,
connectivity, sensuousness - new marketing realities according
to Euro RSCG (31
July 2002) |
| * |
Broadband
growing rapidly worldwide, says study
(31
July 2002) |
| * |
WARL
to create joint worldwide campaign for BBC World and BBC
World Service (30
July 2002) |
| * |
Internet
overtakes print media in popularity, says new study(29
July 2002) |
| * |
'BusinessWeek'
teams up with Interbrand to rank 100 of the world's most
valuable brands (29
July 2002) |
| * |
Virgin
Mobile, MTV Networks set to blow roof off cellular content
(26
July 2002) |
| * |
America
Online partners with The Latin Recording Academy for Latin
Grammy awards (26
July 2002) |
| * |
Kapil
bowls over cable ops in trade promotions for One Alliance
(25
July 2002) |
| * |
'HBO
Buzz' visiting Bangalore (24
July 2002) |
| * |
Study
claims Internet delivers audience comparable to TV,
magazines (24
July 2002)
|
| * |
Bangalore's
Opium Bar introduces Hookah Court (23
July 2002) |
| * |
DreamWorks
deal for Japanese anime film 'Millennium Actress' excludes
Asia (23
July 2002) |
| * |
Tarrant
on TV hails Mudra's anti smoking commercial
(22
July 2002 ) |
| * |
Most
radio listeners still at home, says ORG Marg
(22
July 2002) |
| * |
Cox
Communications, Universal McCann to explore new advertising
platforms together (22
July 2002) |
| * |
CNBC
India's 'Telecom Turf' focuses on future of industry (22
July 2002) |
| * |
IBF
issues ultimatum to advertisers on service tax (20
July 2002) |
| * |
BBC
tries a 'different' take to promote 'Business Bizarre'
(20
July 2002 ) |
| * |
Star
hopes to connect with cell phone users through Cellnext
(19
July 2002) |
| * |
Star
launches innovative promo campaign for 'Vandana' (18
July 2002) |
| * |
Cartoon
Network launches Power Zone Contest (18
July 2002) |
| * |
SSC&B
rolls out creative for Sahara's new shows (17
July 2002) |
| * |
I&B
panel meeting on surrogate ads postponed (16
July 2002) |
| * |
BOB,
Anheuser-Busch mark new milestone in advertiser-broadcaster
relationship (16
July 2002) |
| * |
I&B
issues fresh notices to 4 channels over surrogate liquor,
cigarette ads (15
July 2002) |
| * |
Discovery,
American Diabetes Association join forces
(15
July 2002) |
| * |
CNBC
India launches forum for Indian telecom industry (12
July 2002) |
| * |
AMN
New Media personalises TV style messaging on the Net (12
July 2002) |
| * |
After
break with Roger Pereira, Burson-Marstellar inks alliance
with Genesis PR (11
July 2002) |
| * |
Asia
not in Mattel deal to bring Warner's toon characters to
life (11
July 2002) |
| * |
Cartoon
Network expects 30 per cent ad sales revenue growth this
year (10
July 2002) |
| * |
Starcom
Digital's new tool marries tube and PC for maximum effect
(10
July 2002) |
| * |
TDK
Mediactive and Disney Interactive Announce worldwide licensing
agreement (10
July 2002) |
| * |
Monster
hooks up with MTV to help US collegians get jobs (10
July 2002) |
| * |
Chinese
agency SINA piggybacks on soccer to bolster media services
(9
July 2002) |
| * |
Aaj
Tak achieves its goal with World Cup contest (8
July 2002) |
| * |
Fox
Sports and Aerodrome walk away with cream of PROMAX /
BDA (5
July 2002) |
| * |
BAM!
Entertainment and Cartoon Network team up for The Powerpuff
Girls Movie (5
July 2002) |
| * |
After
I&B notice to channels over 2 'liquor ads', more to follow
(4
July 2002) |
| * |
AIR
ad rates to be revised (3
July 2002) |
| * |
DreamWorks
SKG and General Mills forge partnership (3
July 2002) |
| * |
Warner
Bros, Disney trumps at the Hollywood Reporter's movie
marketing competition (3
July 2002) |
| * |
CNBC
brews ad contest in partnership with Barista
(2
July 2002) |
| * |
Zenith
Optimedia predicts slow global ad recovery
(2
July 2002) |
| * |
US
research points to slow ad sector recovery
(2
July 2002) |
| * |
McCann
finds more women clued in to world cup (1
July 2002) |
| * |
CNN
zeroes in on business travellers (1
July 2002) |
