MUMBAI: The Advertising Club of Mumbai is organising a seminar on 11 January 2003 at The Oberoi Hotels. The theme is Value creation —Growing interdependence of marketing and entertainment.

The seminar aims at providing attendees with a better understanding of marketing tactics through entertainment and also tips on ways in whic one could apply the same. Case studies wil be examined and the speaker lineup includes Star India COO Sameer Nair.

One of the themes that will be tackled is product placement on films and on the telly. As reported by indiantelevision.com, Hallmark channel has already started providing the service for clients in the form of logo morph.