MUMBAI: With the World Cup round the corner, MAX is ready with yet another contest to gain MAXimum leverage.

In the latest Name The Tiger Contest, viewers are required to come up with a 'unique, interesting, exciting and lovable name' for the MAX Tiger who first made his appearance on the channel during the ICC Champions Trophy Sri Lanka 2002 in September.

The contest will be promoted on-air on MAX, SET and AXN and Discovery channels till 4 January 2003. The viewers will have to tune in to the channel for details and participate by sending in their entries by postcards or by logging on to the channel's website http://max.setindia.com.The grand prizes for the contest includes a trip to South Africa for the World Cup 2003, states an official release.