ST. LOUIS(Missouri): Anheuser-Busch and the National Basketball Association (NBA) have announced a multi-year extension of their global marketing partnership. Budweiser, a brand owned by Anheuser-Busch Inc., will be associated with the telecast of the games on worldwide partner networks like ABC, TNT, NBA TV including ESPN in India.

The press release also mentions that the agreement includes partnerships with the Women's National Basketball Association (WNBA) and the National Basketball Development League (NBDL).

Additionally, Anheuser-Busch will participate in the NBA's new Hispanic marketing initiative in the US through support of NBA and WNBA game broadcasts on Telemundo, the first-ever Spanish language U.S. broadcast partner for both leagues. It will also participate in NBA-themed Hispanic events, games and activities.

The press release mentioned that Budweiser will support NBA international broadcasts of regular season games such as the NBA All-Star Game and NBA Finals. Currently, Budweiser is also active in conducting programs for adult consumers in select markets, including the Budweiser / NBA 3 Contra 3 basketball tournament in Mexico, which includes a personal clinic and dinner with Dallas Mavericks star Eduardo Najera for winning teams, match-and-win sweepstakes in China, and a scratch-and-win sweepstakes in Spain.

As the NBA develops its future schedule of global pre-season exhibition games, Anheuser-Busch will partner with the league to support the games and will have a prominent presence on-site. Additionally, Budweiser and the NBA have plans to develop a new adult-oriented grassroots basketball program in key Anheuser-Busch markets beginning next year.