HONG KONG: Rupert Murdoch's Star has won 15 awards at the 2002 PROMAX and BDA (Broadcast Designers' Association) Asia in Singapore, with 6 Golds, 8 Silvers and The Asia 2002 Rocket Award. The awards encompass creative work across the broadcaster's bouquet which includes the flagship channel Star Plus, Star Movies, Star World, Channel [V], ESPN, Phoenix and National Geographic Channel.

The awards saw Star excel in a wide range of categories. They range from Best Print Ad (Silver), Best Sound Design (Silver), Best Sales & Marketing Presentation (Gold) and Best Editing Promo (Silver) for Star Movies, Best Print Campaign (Gold) for Phoenix, Best ID (Silver) for Star Gold, Best Promo (Gold) for National Geographic Channel to the prestigious “Rocket Award’, a special award in recognition of new talent in the industry by Jay Chen of National Geographic Channel.

PROMAX and BDA are international associations of broadcast design and marketing professionals. They offer the world's premier educational conferences for promotions, marketing and design executives in electronic media. The PROMAX & BDA Awards are recognized worldwide as the pinnacle of promotion and marketing achievement. They are rated by a panel of industry experts on the basis of Overall Creativity; Production Quality; and Success in Achieving its Objectives.

Readers may recall that in July 2002, STAR bagged more awards than any other Asian broadcaster at the PROMAX and BDA (Broadcast Designers' Association) Awards in Los Angeles, USA, with 14 awards - 1 Gold, 4 Silvers and 9 Bronzes.